Job Description
As an Optimization Manager you will focus on increasing conversion rates and sales numbers by optimizing the e-commerce customer experience through an omni-channel approach, identifying opportunities to leverage our web and app platforms most effectively. You will rely heavily on performance metrics, A/B testing, and conversion data to own and leverage the customer path to purchase, recognizing where there are improvement opportunities, and proposing the ideal mix of digital tactics to successfully impact the path and drive sales in various categories across the company.


Responsibilities
Use performance data, digital analytics, and strategic digital tactics to drive sales, increase conversion rates and create consistent and trackable results through both our web and app platforms
Implement segmented and personalized web and app experiences throughout the platforms for our customers
Own and optimize the customer path to purchase; use performance metrics and conversion data to determine improvement opportunities on product placement, collections, banners and home page content
Work as an individual contributor, relying heavily on data to effectively steer the direction of work; Create rigorous goals and timelines for multiples projects, while juggling competing demands and deadlines from leadership
Design and execute A/B tests to most effectively use web and app digital tactics
Deliver the best customer experience, focusing on removing friction points on the app and website platforms


Qualifications
3 or more years work experience optimizing and driving the sales performance of e-commerce platforms using digital technologies
Experience using Adobe Analytics, Target and/or Campaign
Experience measuring digital marketing performance on an app and .com platform in an omni channel environment.
Proven ability to work effectively in both individual and collaborative environments
Skilled in Customer Experience Mapping
Technical Design or Programming experience (HTML/CSS/JavaScript and/or SQL, Python…)
Bachelor’s Degree in a related field


*Solü Technology Partners provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.