Case Study | LandPro Equipment

Customizing Applications to Increase User Experience






201-500 Employees

LandPro Equipment needed help to enhance their user experience. This tool would serve as a critical application, making it easier for their customers to build customized equipment online.


LandPro Equipment is the largest authorized dealer of John Deere products in the Northeast. They specialize in agriculture, lawn and garden and light industrial equipment.


Creating an online application for ease of use when customizing LandPro equipment.

LandPro Equipment tried a variety of tools to manage their inventory and give customers a personalized online experience. However, they fell short of what was needed for both the dealers to manage and the customers to use. Many of the tools that were available had limits to the specific products a dealer could show and pricing varied by region – including their specials and promotions.

Our approach started with extensive research into readily available tools and how they work. This research drove what was used as a base for a first draft wireframe design comp.

We needed to account for two different user experiences: the dealer managing the models and parts information and pricing, as well as the customer building out their tractor as we built out the back-end and front-end (respectively). Each configuration can be managed to fit the dealer’s specific regional needs as well as their brand, which in turn makes a better experience for their customer.

Project Overview


Implementation: 3 months


Laravel Web Framework
Amazon Web Services (AWS) – Cloud Web Hosting


Front-end Development
Back-end Development


We successfully built a dynamic online tool that exceeded customer expectations.

Full customer control to update all base models, implements and attachments. These updates include:

  • Relationships of implements and attachments to models
  • Image associated with base model
  • Cost of each part
  • Additional description or information of implements and attachments

Customer Expectations Exceeded

    LandPro’s goal was to get 500 site visitors in the first month of launch but they exceeded that with 2500 site visitors. The configurator is constantly being updated by Solü’s Solution Team with new features to ultimately enhance end-user experience for both the dealer and the customer.

Let’s get started