Case Study | LandPro Equipment

Customizing Applications to Increase User Experience






201-500 Employees

LandPro’s equipment configuration and online purchasing applications were not user friendly and lacked functionality required by their online customers and LandPro’s back office staff. They evaluated several solutions that would allow dealers to manage inventory, product configurations, and give their online customers the ability to configure and quote farming equipment prior to purchase. Ultimately, LandPro partnered with Solü to build a custom application that would address their current issues.


LandPro Equipment is the largest authorized dealer of John Deere products in the Northeast. They specialize in agriculture, lawn and garden and light industrial equipment.


Creating an online application for ease of use when customizing LandPro equipment.

LandPro Equipment tried a variety of tools to manage their inventory and give customers a personalized online experience. However, they fell short of what was needed for both the dealers to manage and the customers to use. Many of the tools that were available had limits to the specific products a dealer could show and pricing varied by region – including their specials and promotions.

Our approach started with extensive research into readily available tools and how they work. This research drove what was used as a base for a first draft wireframe design comp.

We needed to account for two different user experiences: the dealer managing the models and parts information and pricing, as well as the customer building out their tractor as we built out the back-end and front-end (respectively). Each configuration can be managed to fit the dealer’s specific regional needs as well as their brand, which in turn makes a better experience for their customer.

Project Overview


Implementation: 3 months


Laravel Web Framework
Amazon Web Services (AWS) – Cloud Web Hosting


Agile Delivery
Business Analysis
Front-end Development
Back-end Development


We successfully built a dynamic online tool that exceeded customer expectations.

New LandPro Configurator “Deere Builder” features included:

  • Redesigned workflow to increase efficient data entry
  • Enhanced online quote capability
  • Support for additional product metadata
  • Increase flexibility and configuration options
  • Advanced image support for all equipment components

Customer Expectations Exceeded

    LandPro’s goal was to get 500 site visitors in the first month of launch but they exceeded that with 2500 site visitors. The configurator is constantly being updated by Solü’s Solution Team with new features to ultimately enhance end-user experience for both the dealer and the customer.

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