LandPro Equipment tried a variety of tools to manage their inventory and give customers a personalized online experience. However, they fell short of what was needed for both the dealers to manage and the customers to use. Many of the tools that were available had limits to the specific products a dealer could show and pricing varied by region – including their specials and promotions.

Our approach started with extensive research into readily available tools and how they work. This research drove what was used as a base for a first draft wireframe design comp.

We needed to account for two different user experiences: the dealer managing the models and parts information and pricing, as well as the customer building out their tractor as we built out the back-end and front-end (respectively). Each configuration can be managed to fit the dealer’s specific regional needs as well as their brand, which in turn makes a better experience for their customer.

New LandPro Configurator “Deere Builder” features included:

• Redesigned workflow to increase efficient data entry
• Enhanced online quote capability
• Support for additional product metadata
• Increase flexibility and configuration options
• Advanced image support for all equipment components

Customer Expectations Exceeded

LandPro’s goal was to get 500 site visitors in the first month of launch but they exceeded that with 2500 site visitors. The configurator is constantly being updated by Solü’s Solution Team with new features to ultimately enhance end-user experience for both the dealer and the customer.